LAUNCH THE PAUL SMITH'S COLLEGE VIRTUAL TOUR CampusTours Project Details Coordinated Video Technology Utilizing two distinct but coordinated video windows (one for the tour guide and the other for depicting the content he/she is discussing) will allow Paul Smith's College to augment, expand or remove and replace the current tour guides, without requiring expensive "on location" video production. When Paul Smith's would like to replace a tour guide, they simply shoot a new tour guide in a classroom or other neutral interview-style setting, pull that video into the CampusTours MultiMedia Engine, and using the content management system, re-sync the content sequence to the guide video. Since the new guide may mention new things or speak at a different rate, the CMS allows Paul Smith's to interweave new content video as well, and work to create a presentation where the tour guide and content video windows are precisely coordinated. Best of all, this approach allows Paul Smith's to reuse and recycle b-roll video footage of campus locations and scenes without that material becoming immediately dated by on-camera personalities.   Content managed guided virtual tours Distinct guided virtual tours allow Paul Smith's College to develop presentations aimed at different prospective student constituencies, or in this case different areas of interest. Guided tours may feature any number of guides, any type of media, infinite tour stops, multiple media items per stop, as well as related items and links. Utilizing guides to tell the story of Paul Smith's College gives the institution flexibility in the future to add new tour guides devoted to particular programs, aspects of campus life, or even foreign-language speaking tour guides for students and parents whose primary language is not English.   Content managed interactive map The Paul Smith's interactive campus map is a powerful tool for creating and maintaining audience-specific campus maps and providing immediate access to any location on campus. As an added convenience to visitors, the map is fully searchable, and custom layers allow Paul Smith's to highlight particular campus locations.   Deep Linking Deep linking to the tour or map in any state gives Paul Smith's the capability to provide specific experiences to particular visitor groups.   Accessibility Tags Accessibility tags within the content management system allow for precise tagging of all tour graphical items and content, for compliance with ADA and Section 508.   Environmental Background Imagery The Paul Smith's College tour features a complex array of background imagery that is fully content managed, providing the college with yet another way to shape the character of each guided tour experience.   Dynamic Branding Bar Gives Paul Smith's freedom to change the tour branding in lockstep with institutional identity updates. New logos and taglines can be inserted at any time to keep the tour consistent with new branding initiatives.   Content Managed Calls To Action Allows Paul Smith's to control persistent calls to action, the icons and text that represent them, the locations to which they link and the creation of new calls to action.   Independent Media Player The CampusTours Independent Media Player gives institutions like Paul Smith's an opportunity to reuse their wealth of tour content outside the tour interface. Using the MultiMedia Engine content management system, Paul Smith's can assemble and publish infinite numbers of unique collections of videos, photos, slideshows, musical performances and much more.   Burn To CD-ROM Burn to CD-ROM capability permits Paul Smith's to burn the entire presentation to cross-platform CD-ROM or create a cross-platform ISO disk image for large runs of CDs.