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mapformation to Offer CampusTours Interactive Map System

Auburn, ME [July 17, 2006] CampusTours Inc. (CampusTours.com) and mapformation (mapformation.com) are pleased to announce a new collaborative venture, designed to aid higher education institutions and other organizations with their need to develop engaging and attractive interactive mapping solutions on the World Wide Web.

Effective in the third quarter of 2006, mapformation will begin to market a "Content-Managed Interactive Map System" (CIMS) developed by CampusTours to both current and prospective clients. The CIMS is a Macromedia Flash™-based Rich Media Application, designed for distribution over the Web, or via compact-disc. The system creates very compelling and intuitive interactive maps that are capable of being updated through a Flash™-based content management application.

"We are very pleased that mapformation will be partnering with CampusTours to bring the revolutionary CampusTours Content-Managed Interactive Map System to mapformation’s growing stable of clients," says CampusTours president Chris Carson. "The CIMS system gives universities and other organizations a powerful tool for managing and updating very complex interactive maps. And unlike old interactive maps where you had to click on each building to find the philosophy department, all CIMS maps are fully searchable by topics, buildings, academic programs, and more."

Interactive maps based on the CampusTours CIMS system support dynamic hotspots, unlimited media items attached to any stop (videos, photos, slideshows, narration, animation etc.), unlimited searchable topics and subtopics, direct building access, control over building highlight colors and map icons, unlimited numbers of customizable map layers for any purpose (use layers to highlight dormitories, academic buildings, athletic facilities, handicapped accessible facilities, emergency call boxes, parking areas, etc.), and branding capabilities to allow organizations to customize the map with their colors and logos.



About mapformation
mapformation is a design cartography firm based in Springfield, Minnesota, USA which specializes in the development of city/area maps, floor diagrams and campus maps for use in print, signage and Web-based applications. Their team of designers provides vector, raster, hand-rendered and 360-degree/interactive mapping solutions with approximately 200 clients from 36 U.S. states and two othercountries, and is one of the largest providers of campus mapping solutions on the planet. Roughly 75 percent of the firm's annual revenues are derived from projects within higher education.



About CampusTours Inc.
CampusTours Inc. is an interactive media and software company specializing in meeting the marketing, Web and multimedia needs of the higher education community. The Productions division of CampusTours Inc. specializes in developing visually stimulating virtual tours, interactive campus maps that entice students and facilitate direct contacts with university audiences. The CampusTours MultiMedia Engine is currently the leading software application for producing and maintaining cutting edge virtual college tours, interactive campus maps, university timelines, guided presentations, interactive video presentations and alumni/development presentations.

CampusTours Inc. is the owner and operator of CampusTours.com, the Internet's central virtual college tour directory. CampusTours clients benefit from prominent exposure on CampusTours.com, receiving marketing, distribution lead-generation and promotion services for their new tours, admissions presentations, campus maps and Web sites.

CampusTours Inc. is based in Maine, and is privately held. For more information, visit www.CampusTours.com or call 207.753.0136.