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	Press Release
CampusTours Develops Admissions Campaign for Occidental College [9/1/03] CampusTours Productions (http://www.CampusToursProductions.com), a division of CampusTours Inc., is proud to announce the launch of an online admissions "search" presentation for Occidental College. Occidental College approached CampusTours when their longtime print-based admissions "search" mailing started to underperform. CampusTours designed an integrated email campaign and online admissions presentation that used Occidental's Student Information System (SIS) to track response rates, determine the effectiveness of the admissions presentation and pre-fill information request forms. Since Occidental wanted their presentation to be viewable on slower connections, CampusTours optimized the presentation graphics, music and narration for 56k modems, and included intelligent preloading to load portions of the presentation in the background during the introduction. "As admissions outreach efforts mature, they are gravitating toward sophisticated electronic presentations that provide a terrific amount of data to admissions officers that can help hone subsequent communications," said CampusTours vice president of production services John Piermatteo. He adds, "printed admissions outreach efforts tend to be expensive and their effectiveness is often difficult to measure accurately. Electronic communications designed by CampusTours can track everything from the click flow of an individual student visitor to the behavior of sub-groups within a list. Using this information, admissions officers can work with CampusTours to identify groups that did not respond well to a particular campaign, and re-approach those students with a different message."
About CampusTours Inc. CampusTours Inc. is an interactive media and software company specializing in meeting the marketing, Web and multimedia needs of the higher education community. The Productions division of CampusTours Inc. specializes in developing visually stimulating virtual tours, interactive campus maps that entice students and facilitate direct contacts with university audiences. The CampusTours MultiMedia Engine is currently the leading software application for producing and maintaining cutting edge virtual college tours, interactive campus maps, university timelines, guided presentations, interactive video presentations and alumni/development presentations. CampusTours Inc. is the owner and operator of CampusTours.com, the Internet's central virtual college tour directory. CampusTours clients benefit from prominent exposure on CampusTours.com, receiving marketing, distribution lead-generation and promotion services for their new tours, admissions presentations, campus maps and Web sites. CampusTours Inc. is based in Maine, and is privately held. For more information, visit www.CampusTours.com or call 207.753.0136.